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Friday, May 18 • 2:00pm - 3:30pm
C2a-Framing Longevity Income

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Michael Guillemette, Jesse Jurgenson, Deanna Sharp, Xianwu (Sean) Zhang - This paper analyzes the effect of framing on the stated demand for longevity income. We test whether longevity income framed as “insurance” is more attractive than longevity income framed as an “annuity,” since longevity income is consumption protection. Using an online panel of 2,889 respondents, we find that when the longevity insurance frame is shown before the longevity annuity frame, respondents are less likely to state a demand for a longevity annuity. Implications for financial planners and annuity providers are discussed.

Winner of CFP® Board's Financial Planning Paper Award


Michael Guillemette

Assistant Professor, Texas Tech University

Friday May 18, 2018 2:00pm - 3:30pm

Attendees (3)