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Friday, May 18 • 10:45am - 12:15pm
B2b-Fuzzy-Trace Theory and Financial Risk Tolerance

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Meghaan R. Lurtz, Michael Kothakota, Stuart J. Heckman - This article applies a psycho-linguistic processing model, Fuzzy-Trace Theory (FTT), to organize and parse constructs influencing risky decision-making. The theory characterizes decisions, “in terms of background knowledge, dual mental representations (verbatim and gist), retrieval of values, and application of values to representations in context” (Reyna, 2012, p. 3790). This paper adds to financial planning and consumer behavior literature by applying a new theoretical lens. FTT has not been used to address financial risk tolerance (FRT) inconsistency; it was used to review framing effects and time preference reversals (Reyna, 2012).


Meghaan Lurtz

Student, Kansas State University

Friday May 18, 2018 10:45am - 12:15pm

Attendees (3)