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Friday, May 18 • 8:00am - 8:50am
112-Social Media for Social Services: Can Traditional Social Media Communication Policies Be Applied to Public Service Agencies? An Examination of the Social Media Presence of the Charlotte Housing Authority

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Morgan Bryant - Advances in technology are slow to catch on in government agencies and the provision of social services (Dunleavy, 1994). Opportunity exists to improve engagement with constituents using innovative applications of social media communications.  Public housing agencies serve a population that is often transient, and hard to reach using traditional communication. Formalized social media communications policies can aid housing agencies in efforts to improve the quality of life and well-being of their residents and constituents. This study examines how the Charlotte Housing Authority leverages its social media presence day-to-day, in communications, marketing, and promotion of programming.  Findings show there is no visible interaction with the agency’s constituency; suggesting the need for a comprehensive overhaul of social media strategy to increase constituent, stakeholder, and service partner engagement.

avatar for Morgan Bryant

Morgan Bryant

PhD Candidate, University of Georgia

Friday May 18, 2018 8:00am - 8:50am
Island 1

Attendees (1)