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Thursday, May 17 • 5:15pm - 6:45pm
A3c-Psychological Characteristics Related to Home and Mortgage Information Search

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Alanna Williams, Alycia Chin - We assess the psychological and demographic characteristics of consumers who choose to participate in online financial education prior to the decision to purchase a home. Specifically, we analyze a unique data set that combines survey measures of such characteristics with website clickstream data that captures participants’ decisions to search for and participate in financial education. We find objective knowledge and patience have a positive relationship to financial education search, but subjective knowledge is a large negative correlate. Our results contribute to existing theories of search, and have implications for the design and value of financial education material.


Alanna Williams

Director's Financial Analyst, Consumer Financial Protection Bureau

Thursday May 17, 2018 5:15pm - 6:45pm
Sand Key